ePrivacy Challenges
Art. 5(3) Cookie Consent
The ePrivacy Directive requires explicit prior consent before storing or accessing cookies and similar technologies on a user's device.
CNIL Enforcement Precedents
CNIL has issued record fines for cookie consent violations — including landmark penalties to major tech companies — and actively audits websites for compliance.
Technical Compliance Gaps
Most consent banners fail technically — trackers fire before consent, reject buttons don't stop tracking, and dark patterns invalidate freely given consent.
How Pryvii Helps
Pre-Consent Tracker Detection
Detects cookies and trackers that fire before any user interaction, the most common Art. 5(3) violation flagged by enforcement authorities.
Reject Button Verification
Confirms that clicking 'reject' actually stops non-essential tracking — a key enforcement criterion used by CNIL and other EU data protection authorities.
Dark Pattern Analysis
AI vision analysis detects manipulative banner designs — asymmetric buttons, hidden reject options, pre-checked boxes — that regulators consider to invalidate freely given consent.
What We Check
Pre-Consent Cookie Blocking
Verifies that no non-essential cookies or trackers are set before the user has given explicit consent, as required by Art. 5(3).
Reject Functionality
Tests that the reject option is equally accessible as accept and that clicking it actually prevents non-essential tracking scripts from loading.
Consent Banner UX Compliance
Analyzes banner design for dark patterns, pre-checked boxes, and other manipulative elements that regulatory guidance considers non-compliant.